Pra quem nunca ouviu falar a FYI é uma marca que nasceu da busca constante por informação e confia na ideia de que tudo o que eles conhecem sobre moda deve ser compartilhado. As roupas parecem ser muito confortáveis e possuem um bom gosto incrível, a prioridade maior é que a gente possa brincar com a roupa e que seja fácil conseguir achar a “peça que chave” no nosso guarda roupa, as roupas são todas bem descontraídas, flexíveis e até mesmo descombinadas . E é graças a isso que a FYE procura estar mais próximo das novas tendencias para melhor interagir com seus clientes.
Para criar o estilo da FYI foi reunido um time que reflete o
espírito da marca. Foi necessário a presença de estilistas que desenvolverão um laboratório que realiza
pesquisas de moda, arte e comportamento, e para aumentar o nível de
criatividade elas ainda convidam outros estilistas e designers para agregar com
mini coleções. Esta grande fusão de idéias e estilos faz com que cada coleção
seja única!
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Sob direção criativa de Renata Simões e muita gente [boa de
verdade] por trás destes colchetes, as coleções são cheias de elementos para
você alimentar o seu desejo de ser você mesma, mas sempre diferente. Tem que
experimentar!
For those who have never heard the FYI is a brand born from the constant search for information and relies on the idea that everything they know about fashion should be shared. The clothes seem to be very comfortable and have a good taste amazing, the higher priority is that we can play with clothes and find it easy to get the "key piece" in our wardrobe, the clothes are all very relaxed, flexible and even mismatched. And it is thanks to this that the FYE seeks to be closer to the new trends to better interact with their customers.
To create the style of FYI was assembled a team that reflects the spirit of the brand. It took the presence of designers who develop a lab that conducts research fashion, art and behavior, and to increase the level of creativity they still invite other stylists and designers to aggregate with mini collections. This great fusion of ideas and styles makes each collection is unique!
Under the creative direction of Renata Simoes and many people [really good] behind these brackets, collections are full of items for you to feed your desire to be yourself, but always different. You have to try it!
For those who have never heard the FYI is a brand born from the constant search for information and relies on the idea that everything they know about fashion should be shared. The clothes seem to be very comfortable and have a good taste amazing, the higher priority is that we can play with clothes and find it easy to get the "key piece" in our wardrobe, the clothes are all very relaxed, flexible and even mismatched. And it is thanks to this that the FYE seeks to be closer to the new trends to better interact with their customers.
To create the style of FYI was assembled a team that reflects the spirit of the brand. It took the presence of designers who develop a lab that conducts research fashion, art and behavior, and to increase the level of creativity they still invite other stylists and designers to aggregate with mini collections. This great fusion of ideas and styles makes each collection is unique!
Under the creative direction of Renata Simoes and many people [really good] behind these brackets, collections are full of items for you to feed your desire to be yourself, but always different. You have to try it!
